The Saloni in Milan wasn’t just a good place to find new talents or to be completely overwhelmed by thousands and thousands of products, it was also a good place to catch up with a few people and to see what they were thinking about the fair and the industry and where it is heading in general. We caught up with Demetrios Eames at the Vitra booth - where else - the purveyor of the Eames’ furniture…
C&M: Demetrios, we’ve had many discussions about ‘good design’ over the past days here in Milan, and it’s an age-long discussion, how would characterize good design?
DE: Oh, I have a high standard, I know how hard Charles and Ray have worked to get products right, and mass production only had a marginal impact. So I am very impressed by people who figure out mass production and don’t become a victim to it - it’s a very important aspect of todays developments. It allows us to make products available on a much broader scale and reach more people.
C&M: Did you get the feeling that there was too little focus on getting things right here at the fair?
DE: Well, I felt that I saw a lot of designers who were looking for manufacturers and a lot of manufacturers who were looking for new ways to use their equipment. But I saw no real innovation. Designers must constantly improve products, not just decorate.
C&M: Is that what you would tell young designers out there? Constantly innovate? What else would you tell them?
DE: Young designers need to stick with their ideas. Research a product, improve it and then stick with it. Push for ways to make them work, learning about the concept in the process. It is important that you constantly learn about your product and continuously improve on it. Then you need a little good fortune, but unfortunately I have no advice on how to make that happen…
C&M: Young designers always ask us about trends, are trends important and should you be following trends?
DE: There is stuff that’s cool and then there is stuff that just works. And people buy the stuff that works, like it for that reason and don’t even know about the designer - and that’s good. That tells me that trends have a marginal effect. Otherwise we’d worry about the retro fad and the this fad and that fad. We focus on being aware of changes in the manufacturing process or environmentally sound practices that affect our designs, we are more interested in using renewable resources and don’t focus on fads.
C&M: Demetrios, we could go on for hours, but that would break our format, so thank you for the time and have a great fair!
One last word for those who haven’t seen it yet, check out Demetrios’ Kymaerica site and see how every picture tells a story…
Technorati Tags: Charles & Marie, Eames, furniture, iSaloni, Milano, Modern living, Vitra