Meet Nooka, brainchild of artist/designer, Matthew Waldman. In 1997 he had a flash-back while staring at a large wall clock in a London hotel. Apparently the experience transported him back to his first grade math class and he was struck by the limited options in time display. Like most great minds of this time, he sketched his innovative ideas on a napkin and brought them back to New York as quick as the hands of time would take him.

Nooka watches offer an intuitive way to view time using linear and graphic representation. The visual mass increases as time passes, giving weight to an ephemeral and abstract concept. Once you’re used to this new visual paradigm, you may never go back to standard analog and digital time displays for the wrist.

And you know, time flies when it looks this good.

What was in the box: Your choice of either the Nooka ZOO-V or ZOT-V or ZEN-V or ZEN-H with a black leather bracelet.
Price: $250 / 225€