Memobottle™ co-founders Jesse Leeworthy and Jonathan Byrt grew up together in a small coastal town south of Melbourne, Australia. Noticing an alarming number of plastic water bottles polluting local waterways and parks, they started looking into the global impact of this problem. It turned out to be a lot worse than they anticipated! Human convenience is often the catalyst for environmental harm. To influence a positive change, and to effectively break people’s habits around single-use drink bottles, they realised they needed to offer an alternative that was truly convenient, beautiful and sustainable in design. What would gain modern approval and pass the test of time? What design features are most prevalent in our most popular products and accessories such as tablets, phones, e-readers, laptops and computer bags? And finally….why are our water bottles round?